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If you want people to read your marketing material, it's getting a lot more challenging than it used to be. However, you can utilize techniques and tricks to make it easier to do so than before, too.

It's no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.

There are some truly "hypnotic" text tricks you can use to make your titles, headlines and subject lines grab people's attention and hold on. However, some of these tricks are definitely avant-garde, and not for those who like "middle of the road."

We've used these ourselves, so we know they work.

Below are five very unusual ways you can begin to grab someone's attention and stop him or her cold, as long as you have the courage to use them. They are:

1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.

2. Write your headline backwards. '!thguohT detpurretninU fO deepS ehT tA etirW' You'll be surprised how many people will sit there and really want to figure out what you're headline says, especially if they're caught off guard!

3. Write two appealing words and one that is totally unrelated. 'Money! Freedom! Cows!' There's something about humor that often combines two or three completely irrelevant ideas or subjects.

4. Emphasize specific words with all capital letters, underlines, or dashes. Here's a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.

5. Block one or two words. 'Make As Much XXXXX As You Want to, in Your Own Home!' Similar to using the blank in the headline, you instead use a "black box" to block out a word from being seen. This may often grab readers' attention so that they're thinking, "What you hiding?"

Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.

There are tons of other techniques you can come up with on your own, and these are just a few of the 11 tricks listed in the 'Hypnotic Traffic Tools' bonus report. You can also use these ideas sparingly throughout the body of your content, and not just in your headlines or subject lines.

Go on and give these a try, and see how much fun they are!

Learn tips for marketing an online business, or how to start a home based internet business. Visit the website marketing tips blog at http://www.nitromarketing.com/blog