Dance Sites Quide
Among the plethora of information available, the internet currently includes an extensive variety of resources useful to those in the dance community. Students, performers, and audience members learn quickly to search online for information about this pastime. There are dancing websites about many aspects of the dance world, and any new company affiliated with dance needs to utilize this opportunity by creating their own website.
My personal experience is with swing dancing. When I joined my first swing dance class in 2003, I had absolutely no previous training as a dancer. I truly had "two left feet." Even though dancing didn't come naturally to me, I quickly became addicted to moving to music. I met a lot of great friends out dancing and wanted to become as involved as I could.
My first impulse was to look up more information about dancing online. The most helpful dance sites were ones that gave local information. I was glad when I could pull up a calendar showing dances that were coming up in my area.
Another great feature that I found on dance sites was message boards that allowed dancers to keep in touch with each other "off the floor." Dancers could use these messages boards to exchange information about dance happenings as well as shoes and other equipment for sale. Some of the most interesting posts compared the merits of various local DJs, so that you could be sure when you headed out for the night that you'd enjoy the music!
Any person who is thinking of starting a dance-related business would be wise to consider online promotion through their own website. For example, let's suppose you are opening a studio which provides ballet lessons. Why would you not want to make your services known to parents who might be surfing the internet looking for ballet websites?
Based on my own experience as a dancer, dance websites are a valuable source of information. I have found that other dancers also rely on the internet to find information about dance happenings. People running dance-related businesses should take advantage of this interest by starting their own dance sites.
Variations on the same type of dance studio marketing will work for most dance sites, albeit with some customization. A satisfied customer tells an interested party about the studio, and then the interested party becomes involved as well. However, dancing websites might not come up in a typical conversation so encouraging active participants to spread the word is important. This does not mean that proprietors of ballet websites should become professionals in marketing a dance studio, but if there is a children's recital or a production, making the extra effort to encourage participants to tell their friends and family can spark some interest.
Published August 26th, 2008