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If writing powerful sales copy is not your strength then the idea of generating powerful sales copy is a horrendous task that is never looked forward to. Unfortunately it is one of those jobs that cannot be avoided if you want to extract the full potential from your valuable email list and use the auto-responder facility. It is a well known fact that most sales hardly ever come from the original visit to the product website. The main task for the landing page is to save the email address of anyone who has asked to be kept informed of future developments. It is the job of the auto-responder emails to pursuade the visitor to place an order.

How do you go about constructing these emails? You could write about how good the product is, or fill the email some other 'interesting' topics. This type of content can be important when building trust with the members of the list, but unfortunately they don't make any sales.

If you are going to get sales, you need to be able to write hypnotic messages that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could take the money that the outsourcing costs and retire with it instead! Good sales copy is very expensive!

What do you have to do to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The approach is simple and the skill lies in getting the content right. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. It will set the foundation and puts the product in context and tells why the reader will find the product necessary.

Email 2. The second email is the most significant. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. The third and final email that gets the sale. From the previous two emails you have built up a rapport , built an understanding of the product and removed any barriers to purchase. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see what benefits the product will bring to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are professionally written and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.

Roger Titley is the webmaster of a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com